Target Audience

Target Audience- Music 

My target audience for my video and chosen song are little different. The song i chose to use my my music video is '7 Years' by Lukas Graham, this is aimed at younger generations, for the ages 14-26. This is because its a current mainstream song in the charts at the moment played on the radio stations such as BBC Radio 1 and Kiss, that are listened to daily. Originally i didn't want to do a current mainstream song because of the expectations of people and what they would think. I asked 20 people of all ages most were 18 year olds but some were 11 years old and some where 40+ majority of them had heard the song apart from 2 who were older than 40. The younger generations are more likely to purchase this song by cd, ITunes, online etc, this means they are my target audience.

Target Audience- Video

The target audience for my video is aimed more at older people because it reminds them of being young and remembering their childhood. This song has been heard by lots of ages and the video can also aim to them. My video has aimed at younger generations linking to the audience of the song but also it is aimed older people who will watch it and remember being young. Elderly people can also relate to the story of feeling alone after the loss of a loved one, the video is aimed at people who are of similar age to my two older actors.