Consumption of music videos

In the early 90's the only real way to view music videos was in MTV, by the early 1990s, MTV was playing a combination of pop-friendly hard rock acts, chart-topping metal and rock acts such as Metallica. During this decade, MTV saw the rise in popularity and strength of the music video industry. It provided one of the only outlets for music videos and, with it's rapidly increasing popularity, allowed the rise of the music video directors. Even several noted film directors got their start creating music videos. From the 1990’s, music video consumption was a common thing but in a very different way from the 21st century. The way people used to consume videos are very out of date. MTV became a popular method of viewing music videos, and with the inability to view them on the internet, it was one of the most common methods and frankly, one of the only methods. The MTV age influenced people’s views of ‘popular music’ and determined which videos they watched and viewed as they didn’t have a choice.

2004- Vimeo, a U.S.-based video-sharing website on which users can upload, share and view videos. This is now being used by people all over the world and is an additional way to watch music videos through high quality resolution in 720p and 1080P/1080i. As of December 2011, Vimeo attracts 65 million unique visitors per month and more than 8 million registered users. As of February 2013, Vimeo accounted for 0.11% of all Internet bandwidth, following fellow video sharing sites
 like YouTube and Facebook.

2006- For five years, YouTube and music industry companies like MTV struggled to understand how their content was being displayed for free on YouTube, and attempted to implement measures to ban the content. The huge rise in views for music videos on video sharing site YouTube meant that they were able to make huge amounts of money through advertising. his has resulted in the total number of displayed YouTube Ads going up 50% in the last year and their revenues soaring to $450 million.
 

2009-The launch of music video channel Viva was, similarly to 4Music, a brave move in the changing climate of music video consupmtion. Viva's television hours were severely cut back and is no longer a 24 hour broadcast station, but only from 9:00 - 3:00. This shows again the dominance of the internet in music video viewing, people don't sit down and watch them on the television anymore. Also Vevo has developed music consumption  once again and more specifically music video consumption because people are able to watch anything they want providing the artist is signed with any of these
conglomerates or their subsidiaries.