Music Videos that connect to the audience

These music videos connect to the audience in one way or another, they play with the emotions which  makes the audience want to watch the video, this is the most important part. These videos have given me inspiration in what kind of shots to use, certain shots can make a situation sadder.

'Macklemore and Ryan Lewis- Same Love feat. Mary Lambert'
Is a video about 2 gay me growing up together and facing the stigmas around homosexuals together. Obviously this isn't the same to my video but does feature some similarities of the love between the couples and them growing up together. Some of the shots i used were similar to  this.

'Justin Bieber - Love Yourself'
This video connects to the audience because you feel sorry for the guy as the girl thinks to highly of herself, ignoring her relationship with him so in the end he leaves. Usually the audience sympathises for the girl but this time its the guy, going against conventional music videos.